Siempre Contigo is a campaign created with Puget Sound Energy and The Vida Agency to connect with Latino communities across Washington State. I was brought on to design the campaign website layout, social media content, and billboards, creating visuals that carried a consistent message across digital and outdoor spaces.
I built on PSE’s existing brand identity and introduced a warmer, more vibrant color palette inspired by the joy and energy of Latino communities. This approach kept the campaign recognizable as PSE while giving it a distinct visual feel across the website, social media, and billboards.
Billboard concepts developed as part of the Siempre Contigo campaign.
