GAME ON Tennis Program Rebrand — Portfolio Daniel Curbelo

OVERVIEW

Reimagined the identity of the GAME ON Tennis Program, transforming it into a bold, youth-driven brand full of energy and movement. I developed a new color palette, brand guidelines, custom illustrations for competition t-shirts, branded stickers, and a fully redesigned website — building a cohesive visual system across both digital and physical spaces. With parents as the primary decision-makers, the new identity was crafted to feel trustworthy, structured, and educational, while still capturing the excitement and confidence young athletes experience on the court. The result is a modern, vibrant brand that feels authentic to the program and the community it serves.

CHALLENGE

This project involved working closely with the client to redefine the brand identity, ensuring it more accurately reflected the program’s youthful, dynamic, and educational focus for both young athletes and their parents.

SOLUTION

The rebrand introduces a bold and energetic visual system defined by a new color palette and cohesive brand guidelines. Custom illustrations for competition t-shirts and branded stickers extend the identity into expressive, on-court moments, while the redesigned website translates the new visual language into an engaging digital experience. The result is a unified brand that reflects the program’s youthful spirit and educational focus for both athletes and parents.